What is Twilio platform? How it will enhance your experience?

Author Image By Ashish Dwivedi

Last Updated: May 1, 2024

10 minutes

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From a startup to a large corporation every business needs a software application that can handle its communication operations with advanced & trendy skills. Just because the different mode of communication needs a lot of attention and lots of time and in some cases lots of cost as well. 

In this condition, a solution came to mind that can change the entire communication environment & allow you to make voice & video calls, audio chat, text messages, & more. 

The solution will not only support you in enhancing your business interaction and communication skills but will also help in engaging your customers endlessly. So, if you are ready to explore the solution then let me introduce you with the further content. Hence, let’s jump down!

What is Twilio? A Concise Interpretation

Twilio is a cloud-based automatic solution that allows developers to integrate it with other communicative platforms with the help of its API. As the developers will integrate it with other software applications they can make it a scale communication services provider. 

Businesses can take innovative and programmable advantages such as video conferencing, text messaging,  Voice Calling,  email, audio chat, and other Over-The-Top Media services. Operating the cloud Twilio platform in your SME businesses, you can simply integrate with your audience, leads, and customers and convert them into your endless paying consumers. 

It not only generates a never-ending relationship with your customers but also assists you in enhancing customer engagement and user experience. In a nutshell, you can do smooth integration, generate brand voice & awareness globally, data segmentation with security, two-way communication, tools collaboration, tracking, reporting, tagging, predictive analytics, etc.

Features to know how Twilio is best for business

Well, not a single definition is going to highlight a good image of any platform, so we decided to share some of the advanced features of Twilio that you need to know before going to invest in it. So, let’s make a start

  • First, we are going to share a feature where Twilio can win your heart as the platform saves the entire recordings of their previous customers. This is a plus point because if by chance, you need a conversation with one of your customers, you can reach there.
  • Move on to the next and here you can read out about your customers. Yes, that is true if you save their number then the Twilio platform’s role is to present information about the customers on your screen.
  • The third positive point of Twilio is the cost. We all know money matters the most for everyone. If you call via mobile to your international customers then charges may be high but going to take the assistance of Twilio is a good option because the platform is cost-effective.
  • How many of you are frustrated just because communication with international customers going not so good? We guess many so here we would like to mention Twilio as the calling quality here is excellent. Get incomparable experience via Twilio for communication now
  • Twilio’s Segment gathers customer information from nearly every point of contact, and Twilio uses this information to create highly customized and data-driven customer engagement platforms. Twilio wants to provide a platform for cross-channel communication leveraging the Segment.

Understand in brief about three extensions of Twilio

Above you have read out some pieces of content regarding Twilio and its exceptional features for CRM business. So now we are ready to share the gist of this blog as three extensions of Twilio are here-

Twilio SMS

Clients like to be aware of their customer’s business, so they mostly choose SMS jobs as suitable but sending SMS one by one relentlessly can be a hectic moment sometimes. Furthermore, you can be fed up with this method that’s why we have a feasible solution for you and that is Twilio SMS. Why? This superior platform strives to save your time by sending SMS in bulk at one single time.

twilio sms live chat

A more amazing feature is that you can save the entire customer’s data so that whenever you need, you can go through that conversation. Also, if you want to stop the conversation then you can as there is no such big process to stop. Just type STOP and send it. For this stopping conversation, the Opt-Out option will assist you. Last but not least Twilio SMS offers a feature of SMS Templates to make your conversation better with customers so choose whichever template you would like to share.

Twilio Auto Dialer

Dialing your customers to call again and again is not a good solution so why don’t you go for the holistic approach for this concept? We are talking about Twilio Auto Dialer for this task which is the best platform to manage multiple phones. That’s amazing! Twilio Auto Dialer is going to be your priority as it is the right choice for auto-generated calls. Some more features it has so let’s understand one by one as here it offers the same feature of saving conversation as what you have read out in Twilio SMS.

Twilio Auto Dialer

Here the Auto Dialer platform will save your entire recording so no chance of deleting and all. Also, you have a chance to set the delay time of receiving the calls as if you are busy with one of your customers and suddenly the next customer calls you then a pop-up appears on your screen whether you want to receive it or not.

You can set the time too at what time you want to talk to that person. This is the best way as a call directly goes to the next person, you don’t have to write a number to call so you can say that the platform is best to save your precious time and effort.

Twilio Click To Call

The two extensions are great regarding communication so allow us to share one more for you which brings ease when communicating with customers, and that is Twilio Click to Call. Read this paragraph thoroughly as the extension can be a fascinating one for you where you can manage one call at a single time.

Click to Call

Let’s discuss some of its features as Twilio Click to Call helps you to know who is calling you. A pop-up appears on your screen and even you get the information about that person who wants to contact you. And status will be shown so that you get to know whether your customers accept your call, or reject your call. Just like Auto Dialer or Twilio SMS share a feature of saving conversation, Click to Call also provides this feature.

Twilio Pricing

The best of Twilio is that it has separated its pricing plan for every single activity like if you want to send an SMS then you have to pay only for that. Here, you will know the updated and separated pricing plan for every mode of conversation of the Twilio platform. So, let’s have a look at the realm of Twilio Pricing.

  • Programmable Voice

To make a call, it starts from $0.013/min
To receive a call, it starts from $0.0085/min

  • Programmable SMS

To send or receive SMS, cost starting from $0.0075

  • Twilio API for WhatsApp

If you want to send WhatsApp Template message then cost starts from $0.0042
And for your WhatsApp Session messages, it starts from $0.005

  • Programmable Chat

Cost starting at $0.03 per active user per month

Twilio Pricing

Some competitors of Twilio that you need to know

Giving tough competition to Twilio regarding communication with customers we would like to see. Most of you want to use two or more platforms for this purpose, so we hope that you read out about Twilio briefly. It’s time to share the best Twilio alternative.


Nexmo is considered to be a well-known global presence for communication APIs as the platform will offer SMS numbers to at least 35 countries. And if about the voice number we talk then Nexmo offers to 90 countries. There can be a moment when you need customer service so if working with Nexmo then it gives all day 24/7 service for you all just with the assistance of email. Now, this can be interesting as Nexmo also provides a business manager just for your assistance if there is a need for any help regarding business and also can guide you regarding the technical problem.


When it comes to the best and most practical alternative to the Twilio platform then you will always find the name of the Plivo software application. This is because Plivo is one of the limited that allows you to deliver a list of innovative and incredible features with a pocket match range. 

The feature list of the Plivo includes the API (Application Programming Interface) service of SMS, MMS, and voice communication. Apart from this, you will get features like report notification, otp-out service, message encoding, long message transmission, and so on. As Plivo provides a variety of services and features, you can bring it into your business just by paying $1000 every month.


Now we are going to talk about the cloud-hosted platform that is Sinch which is considered mobile communications that play a key role regarding voice, verification, and SMS just for app integration. If you’ll operate this cloud communication platform in your organization then you’re allowed to enhance the communication level of your corporation by utilizing its advanced & innovative features. These incredible features are like video calling, number masking, SMS Solutions, phone number verification, and many more.

We can say that the platform is best regarding the protection of both clients and customers as it provides a phone number and flash call verification too. Well, we must say that Sinch has done something advanced regarding video calling as they are offering software development kits where you can enhance personal communication.


Just like the Twilio platform, Telnyx is the software that you can use for performing different modes of communication like SMS, Calls, MMS, WhatsApp, Chat, and more. Here, we will let you know what different and advanced it can provide to your business.

Telnyx allows you to send & receive API-based SMS, and gives you access to global contact numbers including national numbers, toll-free numbers, & local numbers that you can use in your business. There are two ways to have these contact numbers are API and via Portal.

Furthermore, you can use IoT SIM cards that will assist you in accessing advanced features like durability, Security, & flexibility within your personal or normal phone. Another from it, are Voice API, Zoom phone, and inference.


Bandwidth is another top Twilio alternative platform that offers innovative and incredible technologies to smoothen your communication operation. With the help of the bandwidth software application, you can do toll-free SMS, API-based MMS, API-based voice communication, emergency calls, call verification, and more. 

Apart from this, you can also take advanced and unique benefits like Webex calling, direct routing, pin-drop, and more because bandwidth is already integrated with all of these. It allows you to have access to various phone numbers like local numbers, API-based numbers, porting numbers, and so on. 

Bandwidth will also offer you services for translation, security, staffing, professional, marketing, (Value Added-Reseller) VARs, business, and more. Bandwidth is not bound to a specific business category instead you are allowed to use this for IT business, Finance, Marketing, and also for Investing. 

Twilio Nexmo Plivo Sinch Telnyx Bandwidth
twilio logonexmo logoplivo logo sinch logo sinch logo sinch logo
Make a call$0.0130 €0.0212 $0.0120 $0.01 $0.009 $0.01
Receive a call $0.0085 €0.1200 $0.0085 $0.004 $0.0075 $0.0055
Send SMS $0.0075 €0.0155 $ 0.0035 $0.0620 $0.0025 $0.005
Receive SMS $0.0075 €0.0025 Free Free Free Free

Final words

Hope you have read the blog above and now understand Twilio is an utmost importance for your CRM business these days. Everyone wants to get engaged with their customers and make them feel valued so we want all of you to grab the chance to make the Twilio platform your first priority. Well, Twilio content is incomplete without their extensions so read out thoroughly about the above extensions that we mentioned which can make your conversation go smoothly without any hassle. We suggest you check out their competitors which we mentioned so that you get to know which platform is more powerful and convenient these days. Don’t just compare with price aspect, go deeply about their functions too which we shared.

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