Marketing Audiobooks for Enhancing CRM Skills

Integration of marketing strategy and the power of CRM software competencies is an effective way of enhancing an organization’s performance. The combination of these can be useful in promoting organizational awareness of customers, consequently resulting in an increase in customer loyalty, ratio of sales, and efficiency in marketing strategies.

Nonetheless, one needs to refresh the CRM knowledge and update about marketing changes, to remain relevant in the market. Consider the example of the most recent phenomenon in the field – the marketing automation trend.

Marketing automation has been said in a previous article to increase revenue for an organization by 34% while at the same time cutting time and effort. This goes a long way toward supporting the argument that CRM professionals need to go back to the basics and be knowledgeable on matters of marketing.

The good news is that there is a huge amount of rich materials in the form of audiobooks and podcasts that can fill this gap in knowledge. At Everand, listeners are able to discover many practical business audiobooks, for example, Marketing Made Simple and The Lean Product Playbook.

They can be listened to even when there are no internet connections and can be listened to while on travel or other engagements thus can easily be incorporated into the working environment.

Here, we present a list of the most valuable audiobooks for CRM that professionals can listen to advance their marketing knowledge.

Marketing Made Simple: Donald Miller & Dr. JJ Peterson: A Step-by-Step StoryBrand Guide for Any Business

According to the Nashville Entrepreneur Center, Miller is credited for laying down the benchmark on the marketing strategy with the StoryBrand 7-Part Framework (SB7). Peterson while explaining this framework in the book, Marketing Made Simple shares how to craft marketing communications that get customers’ attention. The audiobook also advises on how to create a sales funnel and marketing automation to cultivate leads.

The CRM professionals should gain something from this audiobook as it helps in the development of better marketing campaigns that would improve customer experience. Knowledge of how one can make this message as cogent as possible will go a long way in improving customer satisfaction and insurance of repeat business.

The Lean Product Play book: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen

The audiobook by Dan Olsen is an effective guide with instructions on how to create products that are recognized by consumers. Olsen is a Silicon Valley Product Manager who possesses competencies in design thinking, product management, user experience design, and Agile development. Most of the lean product development knowledge of today is synthesized in The Lean Product Playbook. He adds that product ideas should not be the cornerstone of growth; instead, customer validation should be the key driver of growth, with iterations based on the actual customer outcomes. There is a set of marketing principles, namely: customer segment definition for the particular product, MVP creation, and usage of customers’ feedback for further improvements.

The CRM professionals will get the essence of this audiobook, where customer interaction and feedback are seen as a continuous process in product development. Lean concept is therefore valuable for the determination of CRM strategic goals that propound customer satisfaction.

Sell!: The Way Your Customers Want to Buy by Dale Carnegie and Associates

Sell! concerns how customers use products and how they can be offered to them most effectively. They give tips on how to establish good relationships with the customers, how to ask important questions to the customers, and how to sell them the products.

The prepare-and-problem-solve model is another principle that shall be explained to the listeners and encompasses five stages as part of a contemporary selling process such as customer motivation understanding, communication and persuasion, and customer-oriented sales approach.

In other words, it is the toolkit to enhance the overall skills of selling and know-how of the customers’ psychological peculiarities. With it, CRM professionals get the means to help achieve higher conversion rates and improve customer relations.

Bonus resource:

For those of you who are not fans of specific courses, but still want to explore the topic of marketing, podcasts are for you. We suggest that you watch The Marketing Millennials and listen to the DigiDay podcast. Radio show by Daniel Murray, The Marketing Millennials is a show that features life-like scenarios and opinions from many different sectors of the marketing domain.

That is why, for example, DigiDay has several episodes dedicated to the topic of digital marketing. With permission from Olipop’s head of marketing, Chad Wilson, you can begin with the podcast episode that he has been involved in to offer his understanding of the brand’s development. Wilson also has his take on the brand establishment, the use of various social media channels, and Olipop’s standpoint on influencer marketing.

Marketing intelligence applied in combination with CRM work can help enhance customer interaction and loyalty as well as company development.