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SugarCRM Mailchimp Integration can come in handy, whether you want to run segmented email campaigns or send newsletters. The SugarCRM comprises vital information of leads and contacts that can be leveraged to get the most out of targeted email marketing in Mailchimp. In the same way, the data collected from email campaigns could prove to be decisive for sales & marketing teams. But all of this is only possible when you possess a tool that can seamlessly integrate both platforms and maintain an uninterrupted stream of data flow in real-time.
Real-life Example: For instance, you’re supposed to send emails to the New York-based leads, but only to those that are Sales Qualified Leads. Under normal circumstances, you would first collect leads in your CRM and then manually export them to Mailchimp, and only after that, you’ll be able to send them emails.
It’s quite clear that this process is time-consuming. But if you have the SugarCRM Mailchimp Integration Premium extension then your data like custom fields, target lists, audience information, etc will be synced bi-directionally.
Now, you have learned the significance and benefits of the integration between SugarCRM and Mailchimp, let’s have a keen look at the features of this plugin.