Mailchimp vs Klaviyo: Which is better for drip campaigns? (2024)

Email marketing is one of the best and most effective methods for online marketing. However, to convert your subscribers, you have to use suitable technologies and create the appropriate ads.

Thus, we decided to end the discussion for good. Read the complete blog to find out the best software that has the capabilities to cater to the dynamic needs of your business.

In this blog, we’ll compare Mailchimp vs Klaviyo and find out their capabilities for automation and analytics, ease of use, Klaviyo and Mailchimp pricing, and much more.

What is a Drip Campaign?

A drip campaign is a sequence of pre-written, automatically generated communications distributed gradually to subscribers or potential clients. Drip SMS campaigns can be sent by SMS or social media, however email is the most popular method.

An email drip campaign aims to contact leads and prospects and eventually turn them into customers. Product promotion, re-engaging dormant subscribers, and onboarding of new customers are just a few of the stages of the customer journey that drip email campaigns may easily fit into.

Mailchimp vs Klaviyo

Ease Of Use and Templates

Klaviyo and Mailchimp are both user-friendly. On all platforms, the email builders are simple to use and have intuitive interfaces. To make things even simpler, they also have a ton of templates available.

User Interface

Mailchimp Software has a fairly simple UI and is well-known for being easy to use. Because it is also intended for non-eCommerce enterprises, it offers a wider selection of themes for these types of companies.

On the other hand, Klaviyo’s interface is user-friendly and resembles Mailchimp’s dashboard.

Templates

Klaviyo’s templates are more appealing, either platform may assist you in creating visually appealing emails without the need for coding knowledge.

Since Mailchimp is also intended for non-eCommerce businesses, it offers a wider selection of templates for these types of companies.

Analytics

To find out whether or not your emails are effective, the email marketing platform you choose needs to provide good email analytics.

Klaviyo is one of the best Mailchimp alternatives and an analytics pro. To go further into your performance, you can build bespoke dashboards in addition to the overview dashboards.

You can set these analytics up to use any conversion metric you like. It is possible to evaluate the relative effectiveness of different campaigns and flows, as well as the relative contribution of each campaign.

The analytics provided by Mailchimp are a little simpler. Along with some information about how people are progressing through our customer journey, we also receive some general performance statistics.

Pricing

When comparing prices at 10,000 email subscribers, Klaviyo, among the Mailchimp alternatives, is available for $175 per month for email only or $190 for SMS.

With only $100 for their Essentials plan, $135 for Standard, which gives you a little bit more, and $350 for their Premium plan, Mailchimp is a little more affordable.

You can only have four journey points with the Mailchimp Essentials subscription, which most organizations will exceed if they have decently advanced automation.

Therefore, we would advise considering the Standard plan or better.

To be really honest though, given the benefits of email marketing—especially when combined with automation—both of these platforms are well worth the money.

Automation

The key to improving consumer interaction and optimizing campaign management is automation.

klaviyo and Mailchimp have strong automation features, and their strategies and functionalities are tailored to different requirements and tastes.

Email sequences that are highly tailored and behavior-triggered can be created thanks to Klaviyo’s comprehensive automation capabilities. It offers a plethora of pre-designed flows or the ability to create one from scratch based on the objectives of your campaign.

On the other hand, Mailchimp’s user-friendly Customer Journey Builder streamlines the automated process.

This tool, which can be accessed via the “Automation” item under the “Create” menu, allows you to use Mailchimp’s pre-built journeys or start from scratch.

This implies that you can tailor your optimization for a range of consumer encounters, including product recommendations and welcome sequences.

Segmentation Capabilities

Email marketing requires segmentation in order to create customized and targeted messages.

The dashboard of Mailchimp software has an easy-to-use interface for assigning tags, maintaining contacts, and designing sign-up forms.

Because of its segmentation features, segments based on interaction, activity, and geography can be created.

Klaviyo provides comprehensive segmentation based on transactional and behavioral data in the “Audience” area.

Users can combine several conditions, such as demographics and transactional data, to build highly customized segments.

Which Platform is best suited for your business?

Both Klaviyo and Mailchimp have excellent email marketing features, but they serve distinct purposes and have different priorities and have discussed their comparison of Mailchimp Vs Klaviyo above.

For broad digital marketing:

Apart from e-commerce, Mailchimp is one of the best options for general digital marketing campaigns. Its large template library, user-friendly interface, and reliable integrations make it a flexible tool for a range of marketing tasks, such as social network advertisements, landing pages, and email campaigns.

For e-commerce:

For e-commerce companies, Klaviyo is the obvious victor because of its strong automation features, sophisticated segmentation, and extensive connectivity with Shopify and other e-commerce platforms. With customized email and SMS campaigns, Klaviyo’s advanced tools and analytics are built to produce results if your main objective is to increase sales.

For sophisticated advertisers:

For more experienced marketers who need detailed analytics, segmentation, and testing tools to maximize their efforts and profit, Klaviyo can be the best option. Its breadth of integration and customization possibilities provide it with
the adaptability required for complex marketing campaigns.

For Startups and small enterprises:

Mailchimp Software is one of the best options for startups and small companies on a tight budget because of its all-inclusive free plan and reasonable pricing. With no steep learning curve, its simplicity and ease of use allow for speedy campaign creation.

Final Words

However, before making a choice, take into account your budget, the size of your contact list, and your unique needs.

Although both systems provide useful features, the optimal option will rely on your needs and specific use cases.

Recall that the ideal tool is one that supports your marketing initiatives and fits in with your company’s objectives.