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Duplicate data is adverse for every department within an organization whether it’s sales, marketing, or customer service. The reasons behind data duplication can be anything like human error or any bug in the application. If the same problem arises in a data hub e.g. your CRM system then it could lead to catastrophic results. But the question is how you can avoid this issue from happening in the first place. Allow us to introduce SuiteCRM Smart Duplicate Detector that can address you if there is any kind of duplication in module fields.
Real-life Example: Suppose you have two duplicate records of one lead with the same name and contact information in your CRM database. The same lead sent an email and wants a quotation. Let’s say, a colleague of yours sends the quotation and updates it on CRM. Later you also saw the request from the lead and checked the CRM to see if the quotation was sent or not. But you checked the duplicate record, which is not up-to-date and you once again send the new quotation. Now the lead is confused after seeing two different proposals.
All this can be prevented if you had a duplicate detector installed on your system, which can proactively detect any kind of duplication in module fields even before you create a new record.