Importance of SSO (Single Sign-On) in CRM

Author Image By Ashish Dwivedi

Last Updated: October 20, 2022

1 minute

What is SSO(Single Sign-On)?

Single Sign-On (SSO)  is an authentication process to access several applications with a single set of login credentials. SSO provides the services where you must log in to only one platform and can access multiple platforms.

There are a lot of benefits in Enterprises for SSO. Have a look:-

  1. Not required for login every platform
  2. Minimize phishing
  3. Able to access from a remote location
  4. Minimize credentials re-authentication. Can improve productivity.
  5. With only a single set of credentials, users remember the password easily and no need to call IT support for password recovery.

CRM Vendors and SSO

CRM users frequently use a wide variety of application platform, it is not surprising CRM Vendors give the facility for SSO. They give a variety of SSO. Also, it gives their own enable and configuration for SSO.


CRM is not like every other application. The person who is responsible to use CRM, use it every day, sometimes several times a day. It is very helpful for CRM, SSO provides the facility to access the information and update the information very easily in CRM.


SugarCRM provides SSO using Lightweight Directory Access Protocol (LDAP), Active Directory, and SAML. They give the guideline for enables LDAP and AD for which doing SSO is pretty simple. The type of authentication you need. It helps you to set up as it depends on the SugarCRM version.

Oracle CRM

Oracle CRM on Demand Rest API Single Sign-On(SSO) provides the facility in session and user credential that allows only one name and one password to access multiple applications at a single time. You can use the remainder API Single Sign-On (SSO) feature to initiate an Oracle CRM On Demand server session and to manage user credentials and authentication, The remainder API SSO login attribute uses the Oracle CRM On Demand SSO login system.

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