Why does your Business need Facebook Integration with SuiteCRM?

Nowadays social media platforms are broadening their horizons. Especially facebook among the rest has seen a huge increase in the numbers of its users. Businesses now have access to a never-ending reservoir of potential buyers. Facebook is now the most significant tool for building your brand awareness and increase your sales. You all need to have an effective business strategy. This makes it even more necessary for social media integration with the CRM platform to enhance customer interaction. SuiteCRM Facebook integration makes it much easier to market your product and communicate with your customers. 

Here we will be discussing how to integrate SuiteCRM with facebook and its many useful benefits for your company. Facebook API is utilized for the purpose of Facebook integration in SuiteCRM. Such terminologies might be a bit difficult to grasp, however, we will explain it in a simple method. 

Facebook API

With the help of Facebook API, users can build certain applications, that will utilize information from different facebook user profiles. Users can now utilize the Facebook platform to publish their content on newsfeed and profile pages. So it has a lot of features and functions. 

After you have gained a better understanding of facebook integration with SuiteCRM and its benefits. Now let us learn how it helps with the optimization of your business processes. 

Here Are Some of The Benefits of Facebook API

Facebook integration with your SuiteCRM allows you to gain a better understanding of your customer behavior and interaction with your product.

Businesses can utilize the available data from Facebook profiles and using different filters such as demographics, interest, profession, gender and age and much more you can divide them into segments.

Facebook integration also gives you unique access to user data and interaction with your brand. Such information can be used for sales and marketing and device a better strategy to target the customer and utilize SuiteCRM to its maximum potential. 

Manage all your Facebook Activity Through SuiteCRM

Executing tasks can become much easier through automation on the SuiteCRM platform. It can be quite hectic to update and follow the notification on Facebook. It will handle all your Facebook activity. Now you can focus on improving your communication with your customers and build long-lasting relationships. SuiteCRM will smoothen the process of managing your interaction on social media and give you an in-depth analysis of your customer interaction on the Facebook platform. 

Generate Leads Through Facebook

You can now keep track of visitors that view your products with the help of facebook integration with SuiteCRM.  This will allow your sales and marketing team to develop better business strategies to target your audience. Through SuiteCRM integration users can also cross-sell and up-sell. Leads would be downloaded automatically into your SuiteCRM. This will not only save time and effort but will also give you time to focus on your customers.

You can now make decisions on the basis of data available to you on a real-time basis. So it will also help you to reduce the overall cost and expenditure on leads. As soon as there is any interaction CRM will notify you instantly and you can further communicate with your potential customers. This will increase the sales generation since there will be no time wasted in initiating communication with your lead. 

Analyze Customer Interaction Better

Information such as that can be quite empowering for businesses and can help in their overall growth. The process of communication with your customers can be automated via SuiteCRM integration. SuiteCRM will send a confirmation response to any user that interacts with your brand on Facebook as a confirmation. This helps in ensuring that users are showing interest in your product and need more information. It will help you with your overall customer interaction and lead conversion.