By Ashish Dwivedi Every marketer should bear in mind that social media marketing is inevitable for them to operate their business. But still, they need to understand the common issues with social media marketing plans that can stop you at any day or any time.
Social media has changed the lives of everyone as from getting the latest update regarding the current news to promoting the business brand in front of all the social media users, social media will live forever. There were around 3.48 billion social media users of this year 2020. Ask every marketer as they will say the most dominant platform where their product can sell swiftly is social media platforms. 73% of marketers believe that Social media marketing is effective.
Every organization comes with a great plan and strategy which is something different in comparison with others. For example, creating engaging social media content like animated explainer videos about your product or business. This can also be a great way to advertise your new products in the form of animated commercials. This is the reason they achieve great revenue and make good relationships with prospects and the rest of the others who are promoting their brand fails. Why do they fail? The reason is they don’t care about the issues of Social media marketing plans and face the disappointment of not getting too much audience for their business. If you are working on social media then you all need to keep in mind some big challenges while making social media marketing plans.
We decided to jot down some common issues with social media marketing plans that can help you in your future. Let’s understand what issue you can face and what is the solution to that.
What are the Social Media Marketing Problems that you need to tackle?
When you don’t plan any strategy
You have a solid social media marketing plan and you want to gear up your work as you start making profiles on social media, putting information about the product and service about your business and then you disappear. This is what you decide? You will face a big disappointment and no one will get connected to your business.
There are many who think that sharing something and their job is done and this is one of the social media marketing problems. You will miss many replies who commented on your post as late replies indicate that you are not the right person to do business. What is the solution? You have to show your presence and make sure to stay active so that prospects never feel a business is weak.
There is a requirement to set the strategy like Goals>Target audience>tactics>time investment>team. Not saying that spend all your time by opening your profile, but still give some minutes to show what your business is.
Feel fret when user commented negative feedback
This is one of the common issues with social media marketing plans as getting the negative feedback from the users and you feel like your business is no more. Do you feel worried that users will spoil your business reputation now? Let us tell you that your mistake is you ignore that comment or you apologize there.
Yes, this is the issue and the users will feel like “This is a start-up they don’t know how to run business, ignore it”. Hope this doesn’t hurt you but actually, users feel like this. Do you need the solution?
The solution is don’t watch the comment as negative, take it as an opportunity. Yes, because someone wrote about your product negatively that means you need to show something that can be helpful for them and is the best in comparison with others. Always remember that negative feedback is an honest opinion. Don’t think users didn’t know anything or perhaps he/she finds something else that’s why.
Spammy links will help you to get engaged with the audience
We don’t know about you but we saw numerous people strategy of putting the links on every content and on the sale promotion on the social media platform. Absolutely the worst idea! Why?
This is not the way to promote your website and gain visitors for your website as you need to keep in mind that posting the automatic and Spammy links is no use to you because it will never work.
Not every time you need to share the link with the product or service that you posted on social media. The solution is you need to avoid broadcasting as we understand that social media is a great platform but it is not the advertising channel for every business. Think about it!
Not taking the assistance of Google Analytics
In our previous blog, we already told you the significance of Google Analytics for the SEO work and email marketing campaign. But the people mentality is that this Google analytics is just for the SEO purpose that’s it. This is also a common issue with social media marketing plans that they don’t operate Google Analytics for their work on the social media platform. Why?
If you have no deep knowledge then let us aware you here that you can track your performance and assess your performance metrics easily. Moreover, you can get to know the product you shared on social sites, how much traffic you gained.
You get the signal that they can be converted into leads or not for your business. This is a common issue that you don’t adapt Google Analytics to know your performance on social sites. What will be your plan now!
Using the foul language on what you shared
We researched and got to know that many marketers believe that using the foul language can help them to get engaged with the users more rapidly. Seriously? Using foul language can not only reduce your followers but also can spoil the reputation of your business.
You are presenting something in front of your followers so they will not like such a concept for the promotion. If you think that using the foul language and you can convince them easily then just burn this strategy as soon as possible.
What is the solution? Make sure to keep the foul language off from your social media profile. Don’t think about it when working for business activity.
No real followers you get connected
Real followers? You have made your profile on social media but don’t add anyone who is no use to you there. Work carefully when you promote anything. If you show a little interaction like coming after one week and sharing a few words with them then it’s not a great idea as you gained fake followers because they will not get connected with you.
Making a connection is important and for that, you have to show your interaction. Do you know what some organizations do? They buy followers just to look better. What is the solution? Well if facing this social media marketing problem then what you have to do is just build-up the steady network for your business. Don’t add the entire people without knowing about their profile.
Putting hands on a lot of Social Media Platform
Ask from any teenager about how many social media accounts they use? They will raise by speaking out the name like Facebook, Instagram (Learn about Instagram Secrets), Snapchat, Twitter, Pinterest, YouTube and there were many. Most of the users set their mind to promote their business product and share the service on every social media site.
You know every platform of social media that is good but unfortunately, this is a bad idea. How? You are creating an issue by yourself and promotion on every social media can create the issue of bewilderment as you can’t focus on the main goal that you made. You can’t reply on every social media as you find your work too hard and you will not enjoy the task.
Every marketer should understand this- focus on one or two platforms of social sites that’s it so that you can respond to users swiftly. You feel like you are concentrating more rather than remember every site where you have posted.
Create the page and just forget it to update
Hope every marketing business operator is paying attention as one of the common issues with social media marketing plans is about creating and forgetting strategy. Let us tell you as we saw most of the people that create a page of their business on social media giant Facebook(45% of people use this social media platform to launch products) and put the information, gain the followers and forget that page.
Are you doing the same? Hope you are not like this but if you are then don’t do this again because how hard you gained the followers you know. Your followers want an update and if you don’t show them regarding your business then we are sure that they never trust you again. It can be shocking for you but it is the fact.
Not making a social media team for your task
Do you think that you can work alone? Sometimes it’s okay but not every time as you have to face several other activities of your business. This is one of the social media marketing problems when they don’t create any social media team. Make a team of some of the great experts who know every concept of social media.
The team should be of the analyst, communicator, product expert, a coordinator who can work for you passionately. They will work so that users come around the ocean you made on social media and your job is done.
Spending entire time in promotion of products
Add this too in the common issues with social media marketing plans and that is important to understand because everyone makes this mistake. We agree that you want to flaunt your brand and product everywhere in social media but that doesn’t mean that you do too much promotion.
This is not a good idea for you because the situation you will face is losing followers that you gained hardly and also people stop liking your post from the next time on social media. People hate too much promotion content. So, what you have to do is play smartly and do promotion on social media subtly.
This is the only solution. We agree that your company needs to work on promotion but that doesn’t mean that people find the entire post in their feed about your product all the time as around 54% users research products on social media.
Sharing similar content can parse audience rapidly
Well, working on social media marketing then you all know about it. Nevertheless, let us share what we are talking about as we saw that most users’ strategy is to share the same content as what they shared last week and follow the same procedure for the whole month. Let me tell you that the result would be you will lose your followers who like what you share.
This is actually true because every user wants to see something unprecedented. If planning to work on social media then always raise the question of what content you will post or what to send to your followers. The solution is you need to share your own blog, videos, photographs, share from other players in your niche, etc.
Social media policy is just to avoid
This is a rare problem as we saw that most of the people have no time to think about the social media policy as they always thought that the work they are doing is correct. Don’t create the assumption my friend because if you understand the policy then the policy will assist you to save your business reputation.
This is true as it will instruct employees not to share confidential information, how to handle the negative comments and not retort badly, avoid to post gripes about customers and much more. Such policy is totally game-changing and may help you so never think about it to ignore on any social media platform.
Parting words
A big relief we have given to you all who are running their business on the social media sites but are not aware of the challenges that they can face anytime. What is the common issue with the social media marketing plan? We have uncovered the issues above which we saw most marketers don’t know even with the solution that if you face this challenge what to do next.
Time spent on social has increased by 1.4% last year. Working on social media and getting engaged with the users there is not everyone’s cup of tea. As we already told you that you have to work subtly because your one mistake and it can affect your business. Hope these issues you focus more and always remember not to do this when building up your business platform on social media.
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