For professional marketers (irrespective of size) who wish to monitor their target words and save time with a centralized tool, SEMrush is a go to choice as a rank tracker platform in 2025.
If you are new to the world of SEO, operating a small agency, or a new creator, SERPWatcher has emerged as the best platform.
For crucial local SEO information, Local Viking is the best option.
And regardless of your tech stack, you do need Google Search Console. It ensures the most precise data on organic Google search performance. Furthermore, it is quite free.
There are various rank trackers who promise the best design, analytics, and accuracy of data. This blog lists the 10 most preferred tools that encompass every unique requirement in SEO. Explore more to figure out which tools you should focus on-
What Are Rank Tracker Tools?
SEO ranking platforms can be described as SEO tools that aid you in tracking how a webpage or website is ranking on a given SERP results for the provided keywords. You can find a wide range of features in every SEO rank tracker such as competitor analysis, query search data, SERP monitoring, reporting, and keyword performance tracking. You will find a few common features in every SEO tool. The functionalities that you will find in rank trackers are very similar to the ones available in all-in-one rank SEO tools or keyword research tools.
Keyword research tools focus on the different search metrics that define queries and not how a particular website ranks them, which is the key detail offered in rank tracker tools. On the other hand, a comprehensive SEO tool can integrate rank tracking, but they can also have additional characteristics such as publishing capabilities, social media insights, and on-page SEO suggestions.
SEO rank tracking platforms are platform that aid you in tracking how a website
Criteria for Selecting Rank Tracking Tool
Reporting: Does the tool create reports or provide dashboards that provide the ranking data to colleagues and clients?
Accuracy: It is one of the most important criteria as the ranking data provided by rank tracker tools has to be accurate and reliable. If there are considerable discrepancies or errors in the data, then the tool is not reliable.
Affordability: The pricing structure of the platform must be affordable so that it suits small agencies as well. It is also crucial to keep track of how many tracked keywords are offered in each pricing tier. Does the cost suit your SEO budget?
Refresh Rate/Frequency: There must be options to track keywords on a daily, weekly, or monthly basis. Are there also options for on-demand tracking? Also, check whether the data provided by the tool is up to date or not.
Design: Is the rank tracking tool user-friendly? Can users easily find what they need without being overwhelmed? It is also important to check whether the interface is organized and innovative.
Geo-tracking: Local SEO has emerged as one of the coveted SEO strategies, which, if implemented well, can deliver drastic results. Can you track keywords in particular states or countries? Does the tool allow users to target particular locations?
Notifications: Does the tool send alerts notifying users regarding any changes in the keyword ranking? Can you configure these notifications easily?
Organization: Look for the platform’s capability in managing clusters, grouping, and tags to efficiently monitor campaigns. Does the platform make it easy for you to handle numerous campaigns all at once?
What Are the 8 Best Rank Tracker Tools?
This section includes a list of best rank tracker tools mentioned as follows:
1. SEMrush:
Since its start in 2008, SEMrush has made several modifications to the position tracking tool for better SEO and paid keyword tracking. SEMrush offers all the characteristics you can expect from an advanced rank tracker. It has a user-convenient interface and promises the reliability of SEMrush. Furthermore, courtesy of its Android and iOS apps, SEMrush makes sure that you are well-equipped to track SEO performance at any time or at any moment.
Why Should You Choose SEMrush?
Not only is it fully featured, but it can seamlessly integrate with SEMrush’s full range of tools. It provides comprehensive control over your SEO strategy, marketing analytics and insights, and key deliverables.
Why Should You Avoid It?
The most advanced features of the platform are available in higher pricing tiers.
Key Features of SEMrush
Monitors Changes in Daily Ranking: Track your keyword performance and make data-driven decisions to enhance search engine rankings with routine updates.
Performance Summary: You can use an AI-powered feature to create a short summary and track any changes in ranking.
Incorporates Looker Studio and Google Analytics: Collect in-depth insights and data regarding the performance of your website and make data-driven decisions.
Ensures Changes and Key Insights into Competitor’s Performance: Assess the performance of your competitors and accordingly adopt your strategies.
Recognizes Issues Related to Keyword Cannibalism: You can adopt your strategy by quickly recognizing and addressing problems related to keyword cannibalism.
Showcases SERP Characteristics: Streamline your content to appear in featured snippets and improve visibility in search results.
Enables Customized Alerts for Particular Ranking Modifications: Keep yourself informed and address any fluctuations in ranking immediately.
Ensures Keyword Tracking Across Locations and Devices: Comprehend your performance on distinct areas and operating systems.
A Complete Overview Report: Monitor ranking positions as well as distributions and filter reporting outputs from a centralized dashboard.
Access to the Complete Suite of Platforms: A higher subscription plan can give you access to keyword research and competitor analysis tools.
SEMrush Pricing Plan-
A short glimpse of SEMrush’ monthly pricing plan is shown in the image. For detailed pricing plan, refer to the official SEMrush’s website.
2. Google Search Console:
It is a robust tool offered by Google that provides key insights into the performance of your website on Google search. It is one of the crucial tools you can have in your SEO toolkit-
Why Should You Choose Google Search Console?
Google Search Console comes with Google’s reliability and provides the most key data and insights regarding the performance of websites on Google search. It enables you to understand which pages and keywords drive the highest amount of traffic. It is also a free tool which any user can access.
Why Should You Avoid Google Search Console?
You will find a few functionalities missing as it is not as feature packed as some of the mainstream rank tracking tools. For instance, missing functionalities include notifications, client reporting, on-demand refreshes, tracking other search engines, etc.
Key Highlights of Google Search Console
Performance Monitoring: Access key metrics such as clicks, impressions, and average position to track the performance of your website in search results.
Insights on Keyword: Recognize the keywords and queries driving the highest traffic to your website, enabling you to identify the type of content that best aligns with your audience.
Tracking Changes in Position: You can easily monitor fluctuations in the SERP position of your website. You can also recognize all possible issues that can impact your visibility.
Analysis of CTR: Assess CTR to streamline meta descriptions, titles, and make your website more clickable.
Integration with Other Google Platforms: Smoothly incorporate with other Google tools such as Google Data Studio and Google Analytics for a more comprehensive understanding of your website performance.
Google Search Console Pricing
As stated earlier, Google Search Console is a completely free tool provided by Google. It is accessible to all users.
3. SERPWatcher:
SERPWatcher was launched back in 2017 by Mangools. It is only one of the platforms in the whole list of platforms offered by Mangools. The platform is well-known for its user-convenient interface. It also renders accurate information with respect to any region.
Why Should You Choose SERPWatcher?
SERPWatcher is the most visually attractive rank monitoring platform. It makes navigating and comprehends how keywords are performing easily for you, your colleagues, and your clientele.
Why Should You Avoid SERPWatcher?
Even the most expensive plan of SERPWatcher is limited to 15,000 tracked keywords.
Key Features:
Interactive Reports and Alerts: Share interactive reports with teammates and clients and get scheduled and event-driven alerts to stay updated on crucial alerts.
SERP Preview: Get a live snapshot of the SERP for every device and keyword.
Supported Locations: Track rankings in districts, cities, and countries with support for 50,000+ locations. You can also monitor a worldwide audience.
Performance Index: Track your ranking performance with Performance Index metric, which factors in all the position modifications in your tracking.
Estimated Visits: Get insights on possible organic traffic from your monitored keywords with the estimated visits metric.
Keyword Position Flow: Get a clear idea on the number of keywords that went up in your tracking, came down, or remain unchanged.
Cost-effective: Notice the distribution of keywords across distinct position changes like top 1, top 3, top 20, and top 100.
SERPWatcher Pricing
4. Advanced Web Ranking
Advanced Web Ranking was founded in 2002, and it is an effective keyword rank checker specialized for experienced users, especially large agencies with numerous clients. It provides a complete range of features as well as a user-friendly interface. This makes it a prominent choice among numerous SEO professionals.
Why Should You Advanced Web Ranking?
AWR is a reliable tool that excels in reporting functionality, enabling you to create and personalize data-rich reports. With effective visualization of data, you can easily monitor traffic, ranking, and cost-per-click (CPC) estimates.
Why Should You Avoid Advanced Web Ranking?
For only a SERP monitoring solution, AWR is comparatively costlier than other options in the market:
Key Features of Advanced Web Ranking:
Comprehensive Monitoring of Rank History: Keep track of historical performance of keywords, recognize trends, and make data-based decisions.
Google Maps Listings Monitoring: Monitor local SEO efforts by tracking the business listings of Google Maps.
Cross-platform Monitoring: Monitor keyword rankings across distinct operating systems such as Android, desktop, and iPhone.
Multi-search Engine Monitoring: Track keyword rankings across Yahoo, Google, YouTube, Bing, and Amazon.
Support for Various Google Websites: Track keyword rankings across Yahoo, Google, Yahoo, Bing, and Amazon.
Video Monitoring of Google Videos: You can track the performance of videos on Google’s video SERP.
On-demand Updates: You can derive real-time on keyword rankings within a short time of requesting, allowing prompt reactions to ensure and enhance rankings.
Search Volume Information in the Main Dashboard: Get search volume data for every keyword from the central dashboard.
5. Ahrefs:
Ahrefs was released in 2010 and has become a ubiquitous tool for SEO teams all around the world. Courtesy of Ahrefs Rank Tracker, you can effortlessly segment large volumes of data to track keyword positions.
Why Should You Choose Ahrefs?
The capability to arrange and filter large volumes of data aids in deriving valuable insights and ensure organized reporting.
Why Should You Avoid Ahrefs?
To access routine reporting, you must pay an additional charge between $100-$200/month as per your plan. In other terms, tracking refreshes on a weekly basis.
Main Features:
Scheduled Tracking of Rank: Scheduled automated scans at periodic intervals to get updates on website performance in search results pages.
Great Design: The reports and dashboards make it quite appealing for you to glimpse your ranking performance without being overloaded with website data.
Data Segmentation: Ahrefs has numerous options for filtering, so you can quickly extract the information you need.
Grouping and Tags: Streamline your tracked keywords into pages or groups to quickly notice how many keywords you can rank for every URL.
Competitive Analysis: Compare the positions of your keyword against various competitors to recognize lucrative opportunities.
Local Rank Monitoring: You can easily track keywords in 190+ countries.
Monitoring of SERP Features: Recognize the percentage of SERP features you wish to rank for and perform comparison with the snippets you have won. This makes it easy for you to recognize pages that require updates.
Ahref Pricing:
The pricing plan of Ahref tool is as follows:
6. SEO PowerSuite:
SEO PowerSuite was founded in 2005 by Alex Barysevich and renders a cost-effective and dependable that does not compromise on functionality. If you do not mind utilizing a desktop app, SEO Power Suite becomes a top-choice for any digital marketing professional.
Why Should You Choose SEO PowerSuite?
You can monitor an unlimited number of keywords on any premium plan, making it the most affordable rank monitoring tool on this list.
Why Should You Not Choose SEO PowerSuite?
The disadvantage is the fact that the tool needs an installation on the desktop.
Multi-search Engine Ranking: The rank monitoring platform provides support to track keyword tracking across diverse search engines such as Yahoo, Google, YouTube, Bing, and Yandex.
Real-time Updates: You can stay updated with real-time updates on ranking and monitor changes in keywords position over time.
Complete Reporting: Create a benchmark for your keyword ranking against various competitors and recognize numerous opportunities for improvement.
Global and Local Tracking: Monitor keyword rankings in particular geographical locations or across diverse countries to target global as well as local audiences.
Personalizable Dashboards: Create customized rank-monitoring dashboards to keep track of important metrics and visualize search engine optimization performance.
Historical Analysis of Data: Assess historical ranking information to recognize trends and patterns in the performance of keywords.
Third-party Integration: The tool can smoothly integrate with other platforms at an economical price.
SEO PowerSuite Pricing
The detailed pricing plan is shown in the screenshot-
7. SEOMonitor:
The platform was founded in 2012 by Cosmin Negrescu. SEOmonitor excels in smart forecasting of your target keywords. It is a specialized tool for SEO agencies, fully focused on providing accurate analytics for clients to improve their retention.
Why Should You Choose SEOMonitor?
SEOMonitor showcases all the optimization data in a smooth manner, which you can see in the dashboard. One of the most valuable metrics is the “opportunity score”. It integrates SERP, search, and ranking data. The score varies in the range of 0-10. A greater score points toward a better opportunity to streamline the page and enhance position.
Why Should You Avoid SEOMonitor?
The user interface of SEOMonitor ensures crucial insights, but it can be a little too much for beginners. New users might need some time to get familiar with the platform.
The key characteristics are as follows:
Automated Keyword Research: SEOMonitor aids users to comprehend the relevance and competitiveness of the keyword by rendering insights into the search volume and overall keyword difficulty.
Opportunity Indicator: This feature emphasizes keywords that can have the biggest impact on the visitors.
Visibility Score: The visibility score of SEOMonitor precisely measures the overall visibility of the keyword groups in Google. This gives you insights into the overall “impression” metrics in the organic results.
Business Forecast: You can predict future outcomes as per the data and select from keyword groups, enabling you to create SEO proposals centered around projected outcomes.
Review of Content Performance: It provides a comprehensive analysis of external content directing to a website, providing metrics such as social media share, conversions, and visits.
Organic Traffic: By combining with Adobe SideCatalyst and Google Analytics, SEOMonitor renders crucial organic traffic indicators, including rate of organic conversion and revenue.
SEOMonitor Pricing:
The in-depth pricing details of SEOMonitor is as follows:
Conclusion
Selecting the best rank tracker tool relies on your particular budget, needs, and expertise level. SEMrush is an excellent option for professional marketers looking for complete features while SERPWatcher provides an innovative interface, which is best for beginners and small agencies. Local Viking specializes in local SEO tracking, and Google Search Console remains a preferable choice for precise organic performance insights. Irrespective of whether you are focusing on cost-effective choice like SEO PowerSuite, sophisticated reporting capabilities such as in Advanced Ranking, or advanced forecasting capabilities such as SEOMonitor, there is a solution personalized to your needs. Assess each tool as per your accuracy, geo-tracking capabilities, refresh rates, and reporting features to make an informed choice that best aligns with your branding strategy and SEO goals.
