By Editorial Team 
There are so many different ways to grow your online presence and earn decent revenue. With so many options like YouTube, Podcast, blog post, or guest articles, you might get confused about which one you should prioritize. You can only make the correct choice if you know the meaning and differences between them. In this blog, let us confine our focus to the difference between guest post and blog post. Read on to know the basic definition of both of them, major difference between them, and their main advantages.
What Is a Blog Post?
Blog posting is the process of creating and publishing content on your own website. It is a part of on-page SEO marketing. With blog posts, you get more control since you can control the design, formatting, and tone of the blog. Regularly updating existing blogs and posting top-quality fresh blogs can drive good traffic to your website and boost your search engine rankings. Blog posting is the right way to engage your existing audience base with relevant and valuable content.
What Is Guest Post?
Guest posting is the process of creating and publishing content on a third-party blog or website. It is an effective way of growing your audience base and reaching out to a new audience who might not be familiar with your brand or services. You must look for reputed websites to share your guest posts to improve your overall credibility and authority in your niche. Guest posting at authoritative websites is a go-to method for creating a decent backlink profile, which is vital for overall SEO performance.
Finding authoritative websites is extremely simple regardless of the niche. For example, if you want to share guest posts on technology, you can search for write for us + technology opportunities on the internet. Be sure to align your guest posts with the website guidelines to make sure that they get accepted. A SEO-friendly and high-quality guest post improves your chances of making a profound impression on the new audience.
Difference Between Guest Posting and Blog Posting
Essentially, a blog post helps you engage your present audience through niche-specific personalized content that can improve brand loyalty. On the other hand, a guest post helps you boost your overall reach and connect with a new audience, maximizing your online visibility.
Furthermore, blog posts let you have more control over the quality and narrative of the content. It is a lot more secure since you are not dependent on third-party. If the website does not work out for you in the future, you can always sell it for money. On the other hand, guest posting can be less secure, but is vital for your SEO strategies. Guest posting helps you establish a good backlink profile, which is one of the metrics that decide your SEO performance.
Guest posting has no downside as long as you are posting helpful content at authoritative websites. It is significant to focus on both to ensure the lasting success of your website. Be consistent with posting helpful content for your website and simultaneously look for authoritative sources to create quality backlinks.
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Advantages of Blog Posting
If you want to consistently see your website appear in top SERP results, then blog posting is a must. Here are the most notable benefits of blog posting:
Boost Conversions:
Once you have brought traffic to your website, you want them to stick around so that you can convert them into customers. Blogging is one of the ways you can engage your audience, gain their trust, and improve your conversion rate. On-page blogs are more effective than social media advertisements since they target visitors who are already in the purchasing mindset. Studies have shown that blog posts can deliver 3 times more conversion rate than paid advertisements.
Share Business News and Other Helpful News:
You can use blog posts to create niche-specific content that targets a specific segment of the audience, addressing their concerns and pain points. Moreover, blog posts can also be used for business news, product launch, special event, or updates related to business rebranding. You can create long blog posts to inform the audience about new product updates, plugins, or a brand new service. Creating highly niche content is one of the ways to improve Domain Authority.
Establish Sustainable Businesses:
Most areas of the internet are outside of your control. However, your website is the only place you can own and control. Irrespective of the nice or search engine updates, your website cannot be taken away from you. With consistent efforts and right strategies, your website will continue to grow. Have you ever wondered why top companies like Walmart, Oracle, and IKEA have blog pages? This is because apart from SEO purposes, blog posts also provide other advantages like expertise demonstration, customer education, brand personality development, lead generation, etc.
Advantages of Guest Posting
Guest posts helps your website growth in multifaceted ways: it helps you get exposure to a wide audience, improve credibility within the niche, and create important backlinks, which is vital for the SEO strategies. The detailed advantages of guest posting are explained below:
Build Better Relationships Within Your Niche:
If you are new to a niche, it is important for you to build strong relationships with bloggers and brands. Most of these brands will accept your guest post for free provided that it is helpful and high-quality. Once you reach out to these bloggers and brands, it gives you a unique opportunity to create touch-base with them. It is a professional and proactive way of forming good connections and relationships. For example, if you are looking for guest posting opportunities in digital marketing, you can search for digital marketing write for us websites.
Improve Brand Awareness:
Guest Posting gives you a unique opportunity to strategically place quality backlinks in your blog to weave traffic back to your website. This not only improves your website traffic, but also improves DA and SERP results for your blogs. Generally, guest posting website allow businesses to include one backlink in the blog and one in the author bio. However, the link insertion rules varies as per the website. Search top websites for technology guest posting and go through them one by one to find the suitable one.
Guest Posts Broadens Reach to New Audiences:
Though, with guest posts, you have less control over the content, you can control the referral traffic that reaches your website. You can do that by partnering with the right website for guest posting opportunities. You can look for website within your niche that serves the same audience. You can also assess other metrics like traffic levels, domain authority, content quality, publishing frequency, UI/UX, social media presence, etc.
Conclusion
Understand the basic difference between guest post and blog post is extremely crucial to propel your SEO strategy in the right direction. The blog is for your on-page SEO strategies and enables you to target your existing audience and ensure brand awareness. On the other hand, guest posting enables you to target audience of someone else’ website and improve overall online reach and reputation. The blog gives an overview of each, explaining basic differences and advantages.
When it comes all-around website growth, both guest post and blog posts are important. Businesses must give priority to both to ensure sustainable results and lasting growth
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