What is Article Submission? A Complete Guide for Beginners to Boost SEO

Imagine this: you have just launched your website, and despite your best efforts to create amazing content, your visitor count remains low. Your well-researched and insightful article filled with valuable information can’t reach your target audience. Frustrating—–right? Well, discovering the power of article submission—an ultimate solution that can transform your online presence. This is an often ignored SEO strategy that can enhance the visibility and credibility of your website and drive growth. 

In the early digital marketing era, businesses and content creators spent countless hours crafting the perfect content strategy. However, in the absence of an effective strategy, the content fades unnoticed in the dilemma of the internet. There are many quality techniques available in the digital market, like on-page and off-page SEO, to boost website visibility. Meanwhile, article submission is an effective yet time-tested strategy that helps businesses achieve their SEO goals. This allows you to publish your content on third-party authoritative websites while building strong backlink profiles that boost website traffic.

Moreover, many websites also offer “write for us”, “write for us Digital Marketing” opportunities for creators to publish valuable articles to earn quality backlinks. This blog will cover what article submission is, why it matters in SEO, and how you can publish your article effectively. So, whether you are an experienced content creator or a beginner looking to improve your search engine rankings, this article will make all the difference.

What is an article?

Before diving into the dive, let’s understand what an article is in the digital marketing context. An article is a structured piece of content that aims to provide education or opinion-based information to engage readers. It can be written for anything that provides information, including newspapers, magazines, books, generals, etc. Furthermore, this can often be a longer form of a blog post written in a way that has the potential to build authority and generate backlinks. For example: the article can be in the form of,

1. How-to guides: “How to improve website ranking in 8 easy steps”
   
   
2. Listicles: “10 steps to implement security measures in your website”
   
   
3. Industry Insights: “AI in Healthcare: Key Trends to reshape the future of healthcare”
   
   
4. Opinion pieces: “Why off-page SEO still helps in increasing website visibility”
   
   
5. Case Studies: “How we significantly increased organic traffic in just 2 months”

The aim is to offer valuable insights to readers while showcasing your brand as an authority in the field. To keep the audience engaged and naturally boost website traffic and credibility, it requires well-crafted and high-quality articles.

What is Article Submission?

Article submission is the process of publishing your content on third-party authoritative websites, article directories, and content-sharing platforms to gain backlinks. This helps businesses to improve brand awareness, boost search engine ranking, and drive website traffic. Think of it as Guest posting—you are expanding your content reach beyond limited to your own website

Article submission is not about republishing existing content—instead, it’s about crafting fresh, tailored content designed for each particular platform. Most article submission websites allow you to include a link to your website, giving you valuable backlinks that establish a vote of trusted websites. The more high-quality backlinks your website gets, the higher your website ranks on the search engine result pages (SERP).

Types of Article Submission Websites

Article submission platforms refer to websites where you can publish fresh and well-structured articles to reach a wider audience. Generally, there are two main types of article submission platforms used for potential publications and boosting the website’s online visibility:

1. Free Article Submission Sites: Most of the article submission websites allow you to publish articles at no cost like Hubpages, LinkedIn, and Ezine articles. While they provide widespread exposure, hence some websites have low domain authority that can hinder your website performance—choose wisely. 

2. Paid Article Submission Sites: These platforms charge a fee for publishing articles with different pricing plans, like Pr.com, IssueWire, and OpenPR. Meanwhile, these platforms have higher domain authority and provide high-quality backlinks for better engagement. 

One of another effective strategies for sharing the content with large audiences is submitting a guest post over on reputed and authoritative websites. These guest post websites have high domain authority (DA) and can boost engagement and drive referral traffic to your websites. 

Benefits of Article Submission

Many businesses and creators believe that article submission is only about generating backlinks. But let’s be honest—article submission has several benefits beyond the simple link-building strategy. Here are some benefits: 

1. Improved Search Engine Rankings:

The search engine prioritizes and values fresh, valuable, and up-to-date content. When you publish articles on high-authority websites, each submission increases the likelihood of leading back to your website. This, as a result, improves the ranking on Google and search engines and even increases the credibility and domain authority of the websites. 

2. Increase website traffic: 

Unlike some other website traffic sources, this opens the door for potential visitors to find your websites. High-quality article submission attracts readers, and the inserted backlinks redirect them to your site and boost sign-ups for the newsletter. To get high referral traffic from different sources, submit more high-quality articles on reputed websites. 

3. Link Building: 

Consistent article submissions on authoritative websites ensure credibility, and your website is renowned as a major player in the industry. This vote of confidence assures readers to trust your product and services and encourages them to make a purchase. Additionally, an effective link-building strategy boosts online reputation and helps build strong connections with industry leaders and fellow contributors.

4. Enhance Brand Awareness: 

Every well-written article submission attracts a new potential audience towards your brand and encourages them to take action. Even readers who did not click on your website become familiar with your brand and expertise—generate leads and increase conversion rate. 

Steps to Publish Your First Article

Want to submit your first article to boost SEO success but don’t know how? Don’t worry, follow these steps for a smooth and successful publication:

1. Identify your goals and platform

Choose the right platform that has high domain authority based on your needs. Identify and set your goals, whether you are looking for high-quality backlinks, generate leads, or even boost authority.

2. Create high-quality content: 

Quality matters—develop a unique and well-written article that offers valuable information while showcasing your expertise. Balance informative content with engaging storytelling—ensure it should provide an actionable solution to a specific problem.

3. Follow Submission Guidelines:

Each article submission has its own specific guidelines related to content length, tone, formatting, and submission procedure. To prevent your article from getting rejected, avoid ignoring these requirements and ensure your article meets these guidelines. 

4. Incorporate keywords for SEO optimization: 

Natural and strategic keyword placement can make your content SEO-friendly—ensure fast indexing and boost visibility. Ensure the keywords fit naturally in the content and avoid keyword stuffing, which can negatively impact your website ranking. 

5. Include an engaging author bio and CTA:

Often, various platforms allow authors to add their bios to highlight their expertise and their website links. The author’s bio needs to be concise—it determines whether the reader will go and visit your website—so utilise this space wisely.

An engaging and strong call to action (CTA) line can also encourage readers to visit the website and sign up for a newsletter. 

6. Submit and Track the Performance: 

After crafting the compelling content, publish it on the third-party article submission website. Once published, keep track of the performance of the article—monitor engagement, SEO improvements, and referral traffic. 

Conclusion

Article submission is a powerful yet effective strategy in the content marketing landscape, improving online visibility and driving referral traffic. Ultimately, creating unique, well-crafted content is not that easy—it requires careful selection of high-authority websites, quality content, and consistent efforts. Keep in mind that quality is always precedence over quantity—prioritise publishing well-structured content aligned with your niche. Understanding the steps and continuously refining your approach can help you to make an effective article submission strategy. Do you want to start publishing your articles? Start implementing these tactics to take your business to the next level.