Guest posting gives you the best opportunity to earn your backlinks to your website, enhance your SEO, and extend your reach. Even if you are new to the world of SEO, you must have some idea about the significance of strong backlinks. They are essential for your SEO performance and indicate to the search engines that your website contains quality content. Not only it improves SEO metrics like DA, PA, and DR, but it also enhances your SERP performance. Now, the question is how to find guest posting opportunities? Well, you have come to the right place. We will answer that and dig deep into the world of guest posting in this blog.  


What Is Guest Posting?


Guest posting can be referred to as the process of publishing content on other websites. The host website generally highlights the article as the one written by guest author or a contributor. In the guest post, you can include backlinks to your website. Guest posts usually also include an Author’s Bio that introduces the author to the readers of the website. Backlinks can help you drive quality traffic back to your website.  

This traffic is also referred to as the referral traffic. Furthermore, it is an effective approach to maximize brand awareness and improve reach. And, in the process of creating guest posts, you can also grow your network that can help your business in so many ways.  


Top Methods to Find Guest Posting Opportunities 


Learn the tried and tested strategies to find guest posting websites to publish your content: 


Leverage Google Search Operators: 


Google search operators can be referred to as the keywords you use to search something on Google. More focused and narrow is your search operator, more quality result your will get. To search for pages that include the keyword you want, it is a good practice to write your keyword under quotes. For example, try searching “PHP Development Services” and Google will list you all the pages that include this keyword.  

To search for guest posting opportunities, you can use the following keywords:  

  • “Fitness Write for Us” 
  • “Big Data Write for Us” 
  • “Health Write for Us” 
  • “Artificial Intelligence Write for Us”  
  • “Submit Guest Post” 
  • “Contribute to our site”  

The term “Write for Us” is very broad and include guest posting websites from all industries. To narrow down your search, you must include industry in your search query as well. For example, instead of just writing “Write for Us”, you can try writing “Digital Marketing Write for Us” 


Utilize Tools to Find Guest Posting Opportunities 


One of the methods you can utilize for finding guest posting opportunities is through tools. There are various tools that can aid you in your research. For example, you can try using the following tools:  

  • Social Listening Tools 
  • Content Research Tools 
  • Audience Overlap Tools 

As far as content research tools is concerned, you have to look no further than Buzzsumo, Semrush Backlink Gap, Ahrefs Content Explorer, SparkToro, Moz, etc. In Ahrefs Content Explorer, you can do a focused research as per your niche and get traffic, results, and DA-based results.  


Check Competitor’s Backlinks 


Analyze backlinks of your competitors and find the list of websites where they have submitted guest posts. The majority of your backlinks will come from websites where your competitors have submitted guest posts. You can also leverage tools such as Moz Backlink Checker to find all the backlinks of your competitors. In the list, you need to specifically look for backlinks that come from blog posts from other websites. In this way, you can figure out all the relevant guest posting websites within your niche.  


Check Social Networking Sites 


A lot of your competitors, guest bloggers, and even bigger brands promote their guest posts on social media. You can actively look for these posts on social media platforms such as LinkedIn or Twitter. All you need to do is type the keyword “guest post” + “your industry” and then check the results carefully. You can follow the hashtags, links, and guest posts to find guest posting sites where you can publish your blogs. Don’t forget to turn on the notification so that you can be notified when key brands in your niche promote their guest posts.  

Keep in mind that some guest posting website publish your content for free and while others charge in varying ranges for their guest posting services.  


Explore Guest Posting Directories


One of the best ways to find guest posting websites is through guest posting directories. The ones who have created such directories have already done the bulk of the task. They have consolidated all the top-ranking websites accepting guest posts under one directory. Why not check out the complete directory available on Attrock. The website has listed around 311 guest posting websites and has categorized them by industry. Now, all you need to is search for your niche and contact the recommended website.  

Not only do guest posting directories provide links to the websites, but they also render other valuable information like:  

  • Page Authority Metrics or Domain Authority Metrics.  
  • Niche-specific guest post topics.  
  • Guest post guidelines.  
  • Webmaster contact details. 

Conclusion 


Looking for the best guest posting opportunities can greatly boost your backlink profile, enhance your SEO performance, and broaden the reach of your website. By leveraging targeted keywords such as “Write for Us,” utilizing helpful SEO tools, assessing the backlinks of your competitor, and searching guest post directories, you can find the reputed website that publish content within your niche. It is a strategic approach that enhances the domain metrics but also improves your website traffic. Keep in mind that as far as backlinks are concerned, quality is more important than quantity. Also, carefully reach the guidelines of the guest posting websites to improve your acceptance and boost SEO value of your guest posts.