How to Increase Engagement on Facebook: Boost Your Reach with CRM Integration

If you have a Facebook business page, you probably wonder how to increase engagement on Facebook. To do this, you need to understand what exactly affects engagement: it is not only the number of followers but also their activity on the page. To interest users, you should write interesting content to get real Facebook post likes, which will, in turn, promote your page, bring in more engagement, and increase other stats as well.

However, one Facebook engagement strategy is particularly interesting: a CRM Facebook integration. But how can you integrate a CRM with your Facebook page? Well, this article will tell you more about it, so keep reading to learn more!

What is CRM, And Why Do You Need It?

If your business is relatively new and you are still learning some basic concepts, let’s explain the basics of CRM. It is short for Customer Relationship Management, and CRM tools are software solutions that help you track your relationships with clients and leads. As such, these tools can be integrated with other tools and platforms – even with FB.

Why You Should Integrate CRM and Facebook

A CRM that integrates with Facebook can help you in many different ways. For example, when you make a Facebook post, CRM tool can collect data from interactions on that post, offering you valuable insights into your customer’s behavior and preferences.

This integration can be a basis for your Facebook growth strategy. If you use CRM for Facebook leads, you can see what kind of approach works for your Facebook pages and Facebook groups, and what doesn’t. You can have all your current and potential clients in one place and reach out to them with ease.

But how does a CRM integration help with a Facebook page engagement? Well, when you use CRM to learn more about the behavior of your customers, you can easily adjust your Facebook marketing strategy so that your posts resonate more with your clients and leads. As a result, these engaging Facebook posts will not just drive more engagement – they will also get you new clients and keep the existing ones.

That’s why CRM integration can be a powerful social media strategy and one of the best ways to increase engagement on Facebook.

How To Integrate CRM and Facebook

Let’s now see how you should integrate CRM and Facebook. Obviously, the first two things you need to decide are what you plan to achieve with this CRM integration and which CRM tool you plan to use. Then, what kind of data will be exchanged between your Facebook content and CRM tool? By answering these questions, you have already done half the job.

Next, log in to your FB account and to the selected CRM tool. Both platforms have settings menus, where you can select to connect them by allowing data sharing between the two platforms. Then, you will have to set up data capture forms on FB, which will collect your customers’ information and send it to CRM.

The following part depends on you and how consistent will you be. You will have to continuously monitor key performance indicators, analyze the data collected via CRM, and come up with improved Facebook engagement post ideas. If you have a team, you will probably need to educate them as well on how to use CRM integration to boost engagement on Facebook.

Get The Most Out Of CRM Integration on Facebook

Now that you have managed to integrate CRM with Facebook and you have the general idea of what you need to do next, let’s take a look at some additional tips and tricks that will help you make the most out of this integration.

Obviously, this integration isn’t an easy way out of having to work hard on your Facebook content. You will still need to develop and follow content strategy, but CRM will definitely help you. So, don’t forget these tips:

• ➥ post consistently
• ➥ learn your target audience
• ➥ make high-quality content
• ➥ use relevant hashtags and SEO-friendly keywords
• ➥ experiment with different post formats and ideas
• ➥ encourage engagement by asking questions in your posts
• ➥ have occasional giveaways
• ➥ collaborate with other pages and social media creators
• ➥ build you community by interacting with people, helping them with their problems, answering their questions, etc.

Further Clarification: What Does Post Engagement Mean on Facebook?

The main focus of this article is how to get engagement on Facebook through CRM integration, but what does post engagement rate mean? For those who aren’t familiar with this term, we’ll try to explain it briefly. To put it simply, engagement is any sort of interaction that your followers/friends might have with your content. This includes but isn’t limited to likes, comments, shares, reactions, and views on Facebook stories…

Engagement rate measures how much engagement you get on your posts – the higher the engagement rate is, the more engagement your posts have amassed. If your engagement rate is high, your posts are successful; if it is low, your posts aren’t performing well, and you need to change something.

So, when you want to increase Facebook group engagement rates, that’s not just playing with numbers. By coming up with engagement posts for Facebook, you are giving your followers (basically, your customers and leads) what they want. As a result, when they see relevant posts on your Facebook news feed, they will be more likely to start or continue working with you.

By tailoring your content to your customers, you are signaling that your service or product is also tailored to their needs, which will inevitably increase your sales and broaden your customer base.

Conclusion

By reading this article, you have learned some basics, such as what is engagement on Facebook, why does it matter, and how to get more engagement on Facebook by using CRM tools. At first, all this might seem overwhelming, but once you integrate Facebook leads with CRM, you will see how easy and intuitive it is. You’ll wonder why you didn’t do it sooner!